EMI CREATIVES FHMOMS CASE STUDY

Revamping the Brand

FHMOMS (FILIPINA HOMEBASED MOMS)

Filipina Homebased Moms is the first and the biggest Pinay Moms community for freelancing, entrepreneurship, parenting, and personal development!. They are a social enterprise that empowers home-based Filipina moms and mom figures to pursue their passion in freelancing, parenting, and entrepreneurship by providing an accessible e-learning platform and community that provides training, job opportunities and other support needed in their journey.

THE CHALLENGE:

Analyze the websites and social media presence and make a decision based on the influence. How would your designs make a great impact on their organization?
Identify gaps and inconsistencies found in the FHMOMS.

SERVICES:

Branding style and guidelines
Brochure
EDM
Merchandise
Website prototype

DESIGN PROCESS:

DISCOVER/RESEARCH

Study the Client Brief
Research the Market
Check the competitors
Audit

DEFINE

Who is the Target Market
Observed the engagement of client's social media presence

IDEATE

Brainstorming
Developing Ideas

DESIGN

Application of Ideas into Design
Sketching out Mockups

REVIEW AND POLISH

Checking for design application

DELIVER

Deliver and waiting for FEEDBACK.

ANALIZATION & OBSERVATION

In the pre-construction phase, I study FHMOMS' branding, social media presence, and website. I discovered some flaws and inconsistencies in their branding. One thing I noticed is that they have a lot of members, but just a few of them are actively engaging whenever they are posting.

INSPIRATIONS

This mood board shows the perspective of FHMOMS. I wanted the imagery would be in a cool tone, and it shows being PRODUCTIVE, INSPIRATIONAL, and EMPOWERING.

heart

To represent a woman's love

roof

To represent HOME

gear

To represent the PRODUCTIVITY and EMPOWERING.

THE LOGO

FHMOMS

BEFORE

AFTER

I made a revamp on the logo to clearly evoke what is their mission and vision. Though their first logo describes it as being a supermom, it might bring confusion to others that their community is for mothers only. Their aim is to help all Filipina women and not just only Pinay moms.

COLOR PALETTE

Maintaining the color red and yellow to make it still recognizable and pink to show femininity.

gold

#F8D21

cmyk:

(0%, 15%, 94%, 3%)

rgb:

(248, 210, 16)

rgb:

(248, 210, 16)

pink

#FA26A0

rgb:

(250, 38, 160)

chili pepper

#F51720

cmyk:

(0%, 85%, 36%, 2%)

cmyk:

(0%, 91%, 87%, 4%)

cmyk:

(0%, 15%, 94%, 3%)

rgb:

(245, 23, 32)

chili pepper

#F51720

cmyk: (0%, 91%, 87%, 4%)

MEASUREMENT

WHITE SPACE MEASUREMENT

CO-BRANDING LOGO ALIGNMENT

FHMOMS

TYPOGRAPHY

libre Baskerville

headings

This typeface is ideal for usage because of its exquisite style, which creates an engaging and appealing atmosphere to entice readers.

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